Our Journey Begins in the Wild
Born from a passion for outdoor adventures, driven by a commitment to quality and sustainability
A Story Written Under Open Skies
Hoole Outdoor was founded on a simple belief: the best moments in life happen when we disconnect from the noise and reconnect with nature. Our founder, a lifelong outdoor enthusiast, started this journey after years of searching for gear that could keep up with demanding adventures while respecting the natural world.
Based in San Jose, California, we're surrounded by some of the most breathtaking outdoor landscapes in America. From the Sierra Nevada mountains to the Pacific coastline, our backyard is our testing ground. Every product we create is born from real experiences, refined through rigorous testing, and crafted with one goal in mind: to help you write your own outdoor story.
Our Core Values
Adventure
We believe every journey into the wild shapes character and creates stories worth telling.
Quality
Every product is crafted with meticulous attention to detail, tested in real outdoor conditions.
Community
We're building a tribe of outdoor enthusiasts who share our passion for nature and exploration.
Sustainability
We honor the environments we love by using eco-friendly materials and responsible manufacturing.
Milestones on Our Trail
1983
The Beginning
Founder's first solo hiking trip through the Sierra Nevada mountains sparked a lifelong passion for outdoor exploration
1995
Vision Takes Shape
Years of testing gear in extreme conditions revealed the need for truly reliable outdoor equipment
2020
Hoole Outdoor Founded
Established in San Jose, CA with a mission to connect people with nature through quality gear
2021
First Collection
Launched our inaugural line of camping and hiking gear
2023
Growing Community
Reached 10,000+ adventurers across America
2024
Sustainability Commitment
Committed to 100% sustainable materials by 2026
Our Promise to You
We promise to equip you with gear that stands up to nature's challenges, to honor the environments we explore, and to support you on every adventure— from your first camping trip to your hundredth summit.